Colour Psychology

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Colour Psychology

Colours have a language of their own. Apart from being pleasing to the eye, they also communicate with meanings deeper then we could comprehend. Their psychological knowledge has helped eventologists design masterpieces.

When utilising psychological colour literacy, the foremost strategy is to address the type of feedback required from the target audience. What feeling or reaction do you want to elicit? Where do you want their focus? Designing your event with an eye on the end is an integral part of event designing. It helps to ensure every event's effectiveness and the implementation of these psychological effects takes everything up a notch. The smart work offers a lavish ambience of the occasion.

When you know what emotions you want to conjure up, it's time to find the right colour to adapt to the audience's ambience and mood. To name a few, red boosts our attention to detail and performance on memory retrieval tasks, whereas blue enhances creativity and encourages us to think outside the box.